Hi,

I hope you are doing well. Derrick here from elead.

Boomers, Gen X, Millennials, Gen Z and now Gen Alpha. Each age group is marked by its attitudes, its beliefs and its habits. Some reputations are richly deserved, others are assumptions based on little or no actual information. Currently aging into their first car purchase, Gen Z, born between 1997 and 2012, have been profiled as seekers of instant gratification, seamless online purchasing power and real-time social media engagement. However, when it comes to buying a vehicle, a recent study by CDK Global of Gen Z buyers tells a completely different story.

CDK asked more than 1,100 shoppers of all ages about their recent car-buying transactions. Responses from Gen Z buyers revealed they spend more time considering their purchase than previous generations, and they were the group least likely to recommend the dealership they used. The key takeaway is that for Gen Z, experiences matter...(continue reading click here)

Please contact me if you would like to know more.

Derrick Hoelscher

Text or call 480-818-3797

elead